Commercial Services
High performance driven by our nimbility.
Our state-of-the-art Commercial Hubs brings together specialist teams of sales, marketing, revenue, analytics and reservations people, allowing us to be nimble and agile when responding to a rapidly changing global market and purchasing behaviour changes. Delivering industry-leading expertise and the highest levels of profit for our hotels around the world, we are dynamic with one eye on tomorrow.
Our lightning fast actions allow us to quickly identify and take advantage of new opportunities in our established networks and seek out new markets with equal success.
Revenue Management
We know our ADRs from our GOPARs. In addition to using ‘best in class’ revenue-generating brand tools and systems, our Performance and Analytics team draw on greater analytical and decision-making capabilities through industry-leading insights. We provide a 360-degree revenue approach for all aspects of our business, to deliver maximum profits.
With fingers firmly on the pulse, our revenue teams review hotel performance on a daily basis, ensuring revenue opportunities are maximised at all times. We pursue the market relentlessly so we are always ahead. A unique blend of experience and expertise, with over 150 years’ experience in the team, we provide specialist support and system knowledge to fit a range of individual requirements, whether a branded or independent property.
Central Reservations
Our centralised reservations team take care of our guests’ requests quickly and personally - whether for a group, weddings, meeting or events. Our teams work alongside each other ensuring we leverage the power of the collective within our Commercial Hubs and as a community. We’re really good at delivering cross-selling opportunities, sales lead generation and further supporting high-performance profit delivery for our owners.
Sales
Within our nimble sales teams, we galvanise our selling power as a large group of hotels, providing a systematic approach from enquiry to conversion. We understand our clients, collaborators and guests’ mindsets because it’s our mindset too. We are able to accelerate opportunities really quickly to uncover opportunities across markets by combining proactive and reactive sales.
Our specialist teams support our UK and international portfolio.
Global Sales - National & Central Sales
Both global and local, our industry-leading technology complements the people power of our Key Account Managers, allowing us to drive revenue and efficiently cross-sell our portfolio through collaboration within the Commercial Hub, regardless of brand.
With a setup fully aligned to hotels, the combination of technology supported by our expertise allows us to respond to customers quickly and maximises our sales conversion. Platforms we regularly engage with include Lanyon, Travel Click, meetingbooker.com, meeting broker, social selling tools and our own bespoke CRM systems.
Marketing & Communications
Our dynamic marketing team is experienced in delivering multi-channel campaigns that support our growing hotel portfolio, across all business sectors and international borders.
We’re true innovators in our approach, whether launching a new hotel brand, opening a new restaurant or creating inspiration for weddings, meetings and events, we are BIG vision people but know the details matter. We’re constantly evolving to stay ahead of the curve to drive our hotels’ online presence, driving need periods or maximising market share.
We work dynamically with our collaborators, whether it’s bolstering our design expertise or working in partnership with Halo to provide us with global communications support, giving us the agility to broaden our reach in new markets to support our growing hotel portfolio.
Don't just take our word for it - some case studies are below to show our commercial success. Get in touch today to talk to us about working with you to deliver industry-leading returns.
